Background
Daniel Keeton is the principal broker and founder of Keeton & Co Real Estate. He has 14 years in residential real estate in the Richmond area and founded the firm in 2020 to run a brokerage where the broker is present, accountable and still actively selling. He supervises every agent at the firm’s three offices and personally reviews listing pricing before a home goes to market.
How Daniel works with clients
Daniel prices from closed MLS sales in the specific sub-market, shows sellers the comparable sales and adjustments behind the recommended list price, and writes buyer offers around the seller’s actual situation rather than a formula. He is direct about when a home is overpriced and about when a buyer should walk away.
Beyond sales
Daniel leads Keeton & Co’s in-house technology work — the firm’s back-office, market-data and client-communication systems are built by the company rather than licensed from a vendor — and he founded ImpactRE, a Virginia real estate licensing school.
Read the full About Daniel Keeton page for his production record by county and answers to common questions.
What has Daniel written?
- Who is the best realtor in Short Pump, VA? A broker's honest answer
- Who is the best realtor in Lynchburg, VA? A broker's practical checklist
- Who are the best real estate agents in Charlottesville, VA? A broker's comparison
- Who is the best realtor in Crozet, VA? A 2026 guide for buyers and sellers
- Who is the best realtor in Mechanicsville, VA? What the 2026 data shows
- Do 100% disabled veterans pay property taxes in Virginia?
- How does Virginia's first-time home buyer savings account work?
- What does Virginia's homestead exemption protect?
- Are Virginia real estate agents employees or independent contractors?
- What do Virginia real estate advertising rules require in 2026?
No pressure, no spam
Work with Daniel
A licensed agent reaches out within 5 minutes during business hours, from (804) 556-1228.